About Us
In a world where speed, complexity, and constant change define digital delivery, traditional software testing practices are no longer enough. Many organisations are held back by manual processes, unreliable automation, and mounting technical debt in their test suites.
That’s where Afor comes in.
Proudly New Zealand owned, Afor brings local accountability and partnership, backed by globally recognised capability.
We help organisations build sustainable, AI-enhanced test automation practices that scale with confidence. Our signature ROAR methodology (Review, Optimise, Adapt, Report) is a proven, framework-first approach that identifies where value is leaking in your current test process - and how to fix it. We deliver rapid insight, practical improvements, and a clear business case for change.
Our open source automation framework supports complex on-prem, multi-cloud, and SaaS environments while keeping licensing costs down. It’s designed to meet the demands of enterprise-scale testing - and future-proofed to evolve with AI-enhanced capabilities.
At the heart of Afor’s unique capability is our relational data structure approach. Unlike flat-script automation models that create brittle, redundant test cases, we structure test logic for scalability, reusability, and minimal maintenance. This makes test automation a growth enabler - not a drag on your digital teams.
We bring deep engineering expertise, with 60% of our team comprising senior developers with decades of automation experience. Our remaining 40% are agile release specialists, skilled in managing distributed delivery across fast-moving digital programmes.
Afor has delivered long-term consulting engagements with some of New Zealand’s largest enterprises, helping them evolve their software testing maturity through our “quality-first” approach. Our internal skills development framework ensures our people - and our clients - stay ahead of the curve.
If your organisation is ready to move beyond patchwork automation and build a modern, scalable, cost-effective testing capability, we’re ready to help.
About Us
Afor is a specialist consulting firm helping mid-sized to large organisations transform how they deliver software quality at scale.
The Afor Executive Team
Matt Belcher and Nessta Jones invented Afor as they saw a gap in the availability of resources who can plan, tool up and form test automation in a scalable way. They compliment each others skill set with Matt being the technical expert and Nessta on the QA strategy, planning and management side.
Nessta Jones
Lead Strategy and Resource Manager
Matt Belcher
Lead Automation Architect and Engineer